Everyone likes gifts, right? Showing your members that you appreciate their business and are excited to have them as part of your community is a great way to start building loyalty. Making the right first impression with welcome packs is an excellent way to retain new members.
Looking for some truly unique welcome pack ideas? Look no further. Here are seven killer suggestions your members will love.
- The Productivity Package
- The Organization Package
- The Lunch Box
- The Bonus Package
- The Informational Package
- The Creativity Kit
- The Self Care Package
The Productivity Package
When people come to work, their first goal is to get as much work done as possible throughout the day. It’s easy to help them out by presenting them with a productivity package.
You can help your members reach their deadlines by filling a bag or box with items like pens, pencils, erasers, and notebooks. Here’s exactly what you can add to a productivity package:
- One blank notebook or journal
- A pack of pens
- A pack of pencils
- A pencil sharpener
- Mini stapler with staples
- Paper clips
- Rubber bands
Many of these items are available in bulk, making them an excellent option for building several welcome packages.
The Organization Package
Staying organized is tough, especially when you work for yourself. For some, learning how to prioritize tasks is a challenge, but you can support them with a few tools.
Here’s a list of some items to include in an organization package:
- Mini calendar or planner
- Sticky notes
- Pens and pencils
- Paper clips
- Mini stapler with staples
If you want to go the extra mile with this theme, you can present these items in a desk caddy. Place each item in its respective compartment, and your members will be ready to get to work.
The Lunch Box
Bringing lunch to work in a brown paper bag can be a bummer. No one enjoys a lukewarm tuna salad sandwich. New members will love a new lunch box filled with goodies to help keep them energized throughout the day.
A few treats and gift cards are usually enough to help your coworking working space stand out. Here are a few things to include in a lunch box:
- Personal bags of chips or crackers
- A gift card to a local café or restaurant
- Ice pack
- Moist towelettes
- Soda or bottled water
The Bonus Package
If it’s within your budget, you can try giving back a little of what your members give you. This kindness will certainly help your business stand out in the minds of potential community members. Fostering long-term business is an essential element of success.
A bonus package doesn’t have to be extravagant. It doesn’t even have to cost anything upfront if you choose to include coupons that give members access to exclusive opportunities in the working space. Here are a few items to include in the bonus package:
- $5-$20 in gift cards
- Small, short-term membership discounts
- Space apparel or swag
- Coupons to local businesses
- Tips for side hustles, entrepreneurship, and money-saving techniques
The bonus package is also a great way to market your coworking space. When members wear your apparel or use the coupons around town, they will likely tell at least one person where they got the items.
The Informational Package
It’s a simple fact of life that you will have to share some information with new members no matter how boring it may be. If you know that you’ll have to hand a lot of paperwork to new members on their first day, try including some fun items to make the gesture feel more like a gift.
This package can give newcomers a degree of separation from the typical corporate lifestyle. People seeking out an independent workspace don’t like to feel tied down or bossed around. Try including a few of these items in your informational package:
- A welcome letter
- Colorful, interesting pamphlets on policies and booking instructions
- A list of useful phone numbers or contacts
- A pocket dictionary or thesaurus
- Coupon for an online course
- Map of the surrounding area
- List of useful apps
This package is perfect for a smaller budget. Much of what is provided can be found and supplied for free or at a low cost.
The Creativity Kit
We all know how it feels to hit a wall during the creation process. This frustrating experience can be overwhelming and sometimes seem insurmountable, especially when working as an individual. You can support new members by giving them the tools they need to bust through any creativity blocks.
Here are some excellent items to include in a creativity kit:
- Puzzle workbook
- Puzzle cube or brain teaser
- Daily journal with prompts
- Funky, colorful desk lamp
- Zen garden
- Plush desk toy
- Book of riddles
- Fidget toy
Callout: Although it may seem counterintuitive, boredom and zoning out can actually be a place where creativity grows. Help people working in your space take a break and recharge their creative batteries.
The Self-Care Package
We all know how important it is to secure our own oxygen masks first. Organizations across the globe are recognizing the importance of encouraging their members and customers to take care of themselves. Don’t get left behind. Present your new members with a self-care package.
This welcome pack sends the message that you care about the wellbeing of each person who comes through your door, and why shouldn’t you? A shared working space is only possible if individuals show up to work there. Check out a few of these items to include in your self-care package:
- Tea or coffee
- Stress ball
- Essential oils
- Motivational journal or book
- Tips for striking a work/life balance
Which Package Is Right for Your Space?
Choosing what kind of membership package to offer new members is entirely up to you. In general, there isn’t a wrong choice. Most people just want to know that they will be taken care of wherever they end up. Here are a few factors you can consider when selecting your welcome package.
If your shared space is in an area that is popular for its food or nightlife, you might consider theming your package around that. You could even discuss discounts or coupons with local businesses.
If you create some swag for your space, this is a great opportunity to get the ball rolling on marketing. Not only is it fun for newcomers to get these gifts, but inexpensive hats and shirts are also a great way to reach new clients.
Your welcome package can be tailored to the interests of specific clients, such as entrepreneurs or technology enthusiasts. This action will gain their interest and get them excited to enter the space daily.
A good best practice should always be to make members and customers feel welcome. You can solidify a professional relationship with your members by including a small gesture of appreciation for their interest when they join.
Try out one of these great welcome pack ideas, or use it as inspiration for your own. Whatever you choose, your newcomers are sure to be impressed with your generosity.
-The CoWello Team